Better leads. A more intentional funnel.
A Meta Ads approach for a local service business, from audience intent to lead qualification.
Work / Strategy in practice
Explore the approach.
See the reasoning.
Different business models need different decisions. These sample studies show how I connect goals, campaign structure, creative, and measurement. They are concepts, not client results.
01 / Selected thinking
The thinking behind
the campaigns.
Explore how I approach different growth challenges. These concept studies demonstrate strategy and decision-making; they are not client results.
User acquisition beyond the install.
A mobile app campaign framework that connects acquisition with activation and valuable user actions.
An e-commerce plan built around intent.
A Google Ads concept connecting product demand, landing-page relevance, and purchase measurement.
Sample work: concept studies, not client results.
How to read these studies
Sample work,
clearly labelled.
Each study takes a realistic business problem and shows how I would approach it: the brief, the challenge, the strategy, campaign structure, creative direction, measurement plan and optimisation decisions.
They are concepts for fictional businesses, so they contain no client names and no results. When I publish real client work, it will be labelled Real results and shared with the client’s permission.
Discuss your projectYour next chapter starts with a conversation
Ready for your
next growth move?
Tell me where you are now and where you want to go. Let’s work out a focused next step.